Selina Lake is a freelance interior stylist who loves all things colorful, quirky and vintage. Her work appears in home and lifestyle magazines including Marie Claire and Real Homes. Selina’s first book, Bazaar Style, is also published by Ryland Peters & Small. For more on Selina be sure to check out her website www.selinalake.co.uk and her blog www.selinalake.blogspot.com.
How did you get started as a stylist?
I studied Surface Pattern at college and worked freelance as an assistant stylist for a year before I started getting my own shoots commissioned. I have now been self-employed as a stylist for almost 6 years. I feel really lucky to be doing a job I love!
What inspired you to style this book? Why do you think Romantic Style is so popular right now?
I had this idea in my head for a while before I approached the publishers with it, my work has always had a pretty, romantic edge to it and I could feel this was a trend on the horizon. I love creating romantic style images and styling rooms with pretty themes. There are lot of pretty florals and peachy pink tones in all fashion and interiors shops at the moment and this mixed with vintage/antique finds makes for an for an appealing, feminine and achievable look.
Can you talk about how you collaborated with Sara Norrman?
Once Debi Treloar [photographer] and I had shot all the photos and the book pages had been designed by Megan Smith, I met with Sara to discuss what I wanted to say. She has written fantastic words to accompany the images.
Romantic Style discusses different variations of the Romantic Style look. Can you briefly describe these styles?
My favourite Romantic Styles are Vintage Romantic and Modern Romantic. Vintage is all about using items from yesteryear, it has a quirky charm and rooms have a whimsical and nostalgic feel. The Modern style is all about softening contemporary furniture, with pretty wallpapers, fresh flowers and patterned fabrics. In this section bright bold colours work well, old wooden chairs can be given a modern twist by painting them with neon pink paint. The Simple Romantic theme has a no-frills feel with a very soft colour palette walls are kept pale and interesting to offset furniture. This look is relaxed and cool. Elegant Romantic is deliberately faded and subdued to offset embellishment and ornate furniture pieces. This style includes hints of gliding and displaying antiques.
How can you add some Romantic Style to your home if your partner has different taste in décor?
Slowly and subtly!!! And also with accessories, a good place to start is with some floral pattern cushions, a couple of tea lights and pretty bed linen.
Do you have any decorating tips for those on a budget?
Make use of what you already have, perhaps revamp a piece of furniture with a lick of paint or put pictures of roses into frames and group together on a wall, the cheapest way to bring Romantic Style into your home is with a bunch of pretty flowers.
Do you have any favorite design blogs?
I've found so much inspiration from blogs, I'm currently loving these.
Interview by Marny Smith, email@example.com